I wouldn’t bet on that. I haven’t tried it (and generally I steer away from “sessionable” beers, and from using the term “sessionable”) but decent beer doesn’t have to be expensive. I pay city prices for my beer and generally it works out to about $1.50 per can. Considering this is like buying in bulk, I’d expect a discount. Also, since it’s probably more a marketing gimmick than anything (and a good one at that) I’d wager that they’re not looking to profit off it.